The best way to get accurate info about your audience is to simply ask them. Here are some quick ways to help you decide which platform is worthy of your time: Simply ask Your audience may not have a presence on every social media platform, so why waste energy? Choosing which network to focus on is easier than you think. Most businesses will assume that they need to have a presence on everything from Facebook to Pinterest, but that’s not necessarily the case. 10 ways to increase your organic reach on social media 1.
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Need more social media help? Build a strategy in one week with our free email course. Today’s ten tips are going to cover several platforms and help you define what it means to create shareable content people will engage with, and ultimately help you spread on your platforms of choice. This is huge information, but it doesn’t help you because you don’t know what Facebook and social media considers engaging. Slowly but surely, more and more people see it, but only if it’s engaging. If those people engage with the content, then it gets introduced into a larger pool. The way this algorithm works is by putting your posts in a pool as small as one percent of your followers. Social media is adopting its own form of SEO in a way that promotes a positive user experience. Known as the News Feed Algorithm, it brings to mind another particular algorithm. In short, he wants to “engage users on the platform.”įacebook (and every other social media platform) wants to show users only the content that is most engaging, and drop everything else.
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While he addressed the main point about Facebook pushing its own paid advertising, he also explained that this change is more in line with Mark Zuckerberg’s vision for the platform. Reddit user Brian Cristiano wrote an excellent post where he explained the complex motivations behind this change.
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As we all know, a business has to make money somehow. The first thing most people will tell you is that Facebook, Twitter, and LinkedIn just want to make money. After all, you can’t fix it without understanding how it broke. Before you can combat the fall of organic reach on platforms like Facebook, you have to understand why it happened.